Growth Through Collaboration - The FY Way
GLOBAL DAILY DELIGHTS - The warmth of China-made products lies in every little touch of happiness that adds a bit more comfort to daily life.
Our Team
A team that grows, laughs, and achieves together.
Liu Xiyue
Zhang Yiheng
Han Jun
Wang Yunxi
From Traditional Foreign Trade to Global Retail:
A Decade of Evolution for a Cross-Border E-Commerce Enterprise
Fueled by globalization and digitalization, cross-border e-commerce bridges China’s supply chains and global consumers. One enterprise, founded in 2012 as a traditional foreign trader and deepening its roots in the sector for over a decade, has evolved into a comprehensive firm with manufacturing and cross-border retail capabilities, embodying China’s foreign trade digital transformation.
12 Years of Dedication: From Foreign Trade to Cross-Border Evolution
In 2012, when cross-border e-commerce was nascent, the company began with B2B exports of Chinese-made home goods, daily necessities, and beauty products. Leveraging Yangtze and Pearl River Delta industrial clusters, it built ties with overseas wholesalers, reaching dozens of countries across Europe, America, and Southeast Asia. By 2020, as online consumption boomed, the company expanded into B2C via Amazon, eBay, AliExpress, and its independent site, adopting a "traditional + cross-border" dual strategy. Its cross-border retail share surged from 10% to 60%, shifting from bulk exports to direct consumer engagement.
Multi-Warehouse Synergy: Efficient Logistics
Logistics efficiency defines cross-border success. The company operates modern warehouses in Hangzhou, Ningbo, Shanghai, Yiwu, and Guangzhou (total 20,000+ sq.m), strategically positioned: Ningbo/Shanghai for bulk shipping; Yiwu for small commodity sourcing; Guangzhou for manufacturing proximity; Hangzhou for digital management. Intelligent systems enable "nearby shipping," cutting delivery times by 30%+. Warehouses use WMS for real-time tracking of thousands of SKUs, with customized packaging for fragile/high-value items reducing damage.
Production-Trade Integration: Supply Chain Strength
Unlike pure traders, it partners with Zhejiang/Guangdong manufacturers, forming an R&D-production-sales chain. This allows agile adjustments—e.g., pre-producing holiday items for Western markets—and cost savings via streamlined links. Its 8+ categories (daily goods, outdoor gear, 3C, etc.) with thousands of products are updated using big data to match global trends.
Compliance: Global Expansion
Compliance underpins growth. A dedicated team manages product certifications, taxes, and IP protection, with localized solutions for EU/US regulations. Today, this enterprise uses quality products to showcase China’s supply chains globally, via platforms and social commerce/live-streaming. With expanded overseas warehouses and digital advancements, it is set to thrive further in cross-border e-commerce.